Jenn Chen
Coffee writer & photographer
I'm an SF-based digital strategist, writer & photographer in the specialty coffee industry. I have a penchant for cake donuts & global travel.
PROJECTS
sprudge.com
Mental Health In The Service Industry: Confronting The Stigma
Mental Health In The Service Industry: Confronting ...
sprudge.com
Impostor Syndrome Is Real—And It's Happening In Coffee
Examining feelings of imposterism while working in the coffee industry.
sproutinsights
How to Create Achievable Social Media Goals
Here, we’ll outline why you need to set goals and how to go about setting them. We’ll follow that up with some of the most common social media goals.
sproutinsights
7 Creative Ways to Use Social Media for PR
There are many ways to use social media in your PR strategies. Whether or not you write press releases is not the key focus. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible.
sproutinsights
Social Media Automation Rules No Brand Should Break
Automation gets a bad rap. Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after you follow a new account. “Thanks for the follow, Bob! Check out our new product at this yourwebsitehere.”
bossylikeme.com
Jenn Chen - Coffee Marketer — Bossy Like Me
Providing open lines of communication, including education in bite-sized pieces, is key to making your marketing stand out.
sproutinsights
Instagram vs. Snapchat: Which Is Best for Business?
Since the launch of Instagram Stories in mid–2016, Snapchat and Instagram have been competing at break-neck speeds to release hot new features and keep customers on their own platform.
sproutinsights
Top 5 Facebook Trends and How to Implement Them
These Facebook trends aren’t the shiny new features that may or may not take off. Instead, they’re trends that we see brands using on Facebook to reach new audiences and set themselves apart from the crowd.
sproutinsights
How to Write a Successful Social Media Proposal: Free Template Included
For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential part of your workflow.
sproutinsights
3 Steps for Successfully Selling on Instagram
We’ll break down the three steps for selling on Instagram and then examine some strategies from top brands.
sproutinsights
The Complete Guide to Facebook Marketing
In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by.
sproutinsights
Complete Guide to Social Media for Restaurants and Bars
With more than 200 million posts tagged #food and 23 million with #drinks, food and beverage photos are easily some of the most popular types of content on Instagram.