Jenn Chen

Stop me if this sounds familiar.
“This coffee was grown in fertile soil, amid a lush landscape known for producing bright, fruity notes with a hint of chocolate. We believe in sustainability and transparency throughout the supply chain. Our team travels the world to responsibly source the best coffees, taste them, and carefully roast them for you. We partner with producers who practice traditional farming methods, but aren’t afraid to try new techniques.”
If you’ve read enough coffee roasters...

I remember when I visited my extended family in Taiwan in 1998. Lining the streets were vendors doling out the latest movie on DVD, before it even left the theater. A few years later, the girls around school were all sporting bags with the Chanel-style C patterned around them. I bought a pair of C-patterned heels for NT$100 (US$3 at that time). They were such a steal and people fawned all over them.
What I didn’t know was that pirated movies and counterfeit products were intellectual property...

“Imitation is the sincerest form of flattery.”

Writer Charles Caleb Colton must have never met an intellectual property lawyer. But when does imitation become outright copyright or trademark infringement?

Intellectual property (IP) covers a lot of ground and is found in every aspect of the coffee value chain. From patenting coffee makers to trademarking blend names to granting plant breeders’ rights, IP’s reach is far and influential in coffee history.

In this three-part series, we’ll take a ...

It’s been 14 years since the Geisha coffee variety dropped into the specialty coffee scene on the 2004 Best of Panama auction stage. Since then, the variety has broken records on auction prices multiple times, helped secure wins at barista competitions, and astonished palates for people around the world.
But here’s the issue: it gets confused and punned with geisha, the Japanese entertainer, which leads to many problematic interpretations. What some might consider a delightful homophone has b...

Give your brand a digital voice audit.

Mental Health In The Service Industry: Confronting ...

Yoga And The Better Balanced Barista

Foot care for service professionals.

Examining feelings of imposterism while working in the coffee industry.

Here, we’ll outline why you need to set goals and how to go about setting them. We’ll follow that up with some of the most common social media goals.

There are many ways to use social media in your PR strategies. Whether or not you write press releases is not the key focus. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible.

Automation gets a bad rap. Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after you follow a new account. “Thanks for the follow, Bob! Check out our new product at this yourwebsitehere.”

Providing open lines of communication, including education in bite-sized pieces, is key to making your marketing stand out.

Since the launch of Instagram Stories in mid–2016, Snapchat and Instagram have been competing at break-neck speeds to release hot new features and keep customers on their own platform.

These Facebook trends aren’t the shiny new features that may or may not take off. Instead, they’re trends that we see brands using on Facebook to reach new audiences and set themselves apart from the crowd.