Jenn Chen

Give your brand a digital voice audit.

Mental Health In The Service Industry: Confronting ...

Yoga And The Better Balanced Barista

Foot care for service professionals.

Examining feelings of imposterism while working in the coffee industry.

Here, we’ll outline why you need to set goals and how to go about setting them. We’ll follow that up with some of the most common social media goals.

There are many ways to use social media in your PR strategies. Whether or not you write press releases is not the key focus. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible.

Automation gets a bad rap. Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after you follow a new account. “Thanks for the follow, Bob! Check out our new product at this yourwebsitehere.”

Providing open lines of communication, including education in bite-sized pieces, is key to making your marketing stand out.

Since the launch of Instagram Stories in mid–2016, Snapchat and Instagram have been competing at break-neck speeds to release hot new features and keep customers on their own platform.

These Facebook trends aren’t the shiny new features that may or may not take off. Instead, they’re trends that we see brands using on Facebook to reach new audiences and set themselves apart from the crowd.

For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential part of your workflow.

We’ll break down the three steps for selling on Instagram and then examine some strategies from top brands.

In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by.

With more than 200 million posts tagged #food and 23 million with #drinks, food and beverage photos are easily some of the most popular types of content on Instagram.